Global Media Manager - Marketing
Do you dream of changing peoples’ lives through extraordinary sleep?
At Hästens, we strive for a world where people sleep well - one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden.
Join our tribe of extraordinary creative thinkers and visionaries to embody the Spirit of Hästens: an open mind, global outlook and a desire to master o... Visa mer
Global Media Manager - Marketing
Do you dream of changing peoples’ lives through extraordinary sleep?
At Hästens, we strive for a world where people sleep well - one that’s more joyful, peaceful and loving. Every day since 1852, we continue to hone our world-class craft in our factory in Köping, Sweden.
Join our tribe of extraordinary creative thinkers and visionaries to embody the Spirit of Hästens: an open mind, global outlook and a desire to master our craft and enhance people’s well-being.
Together, let’s awaken the world.
About the role
Join us during a time of exciting worldwide expansion as Media Manager. In this role within our Global Customer & Marketing team, you will support Hästens primarily by orchestrating global media campaigns, increasing targeted brand awareness, and driving store traffic.
Hästens is in a high-growth phase as a company, so this position will be pivotal in supporting the global teams responsible for executing the organizational growth.
Responsibilities
Media Strategy
- Define the overall strategic media mix for Hästens across all online and offline touchpoints to increase brand awareness and drive in-store sales.
- Refine and continuously improve targeting taking consumer insights and learnings into account.
- In charge of managing the media budget (planning, approval, spending, tracking).
- Define and track Media OKRs and KPIs with a focus on increasing budget efficiency and efficacy.
Campaign Management
- Execute global and local media campaigns with a focus on digital touchpoints.
- Collaborate with the larger Marketing Team as part of the Campaign Development process. Brief all creative assets required for media touchpoints to the relevant internal and external stakeholders to ensure fit for purpose.
- Define Media Mix including channels and formats per campaign. Set campaign objectives and report against them. Test new channels and formats to optimize the media mix continuously.
- Ensure creative assets are delivered to the right partners and systems in time and the right format/quality.
- Manage external media agencies to run campaigns (budgeting, briefing, set up, performance management, ongoing optimization, reporting).
- Set up and optimize social media campaigns using Facebook Business Manager independently.
- In charge of structuring the ad accounts in Facebook Business Manager and Google AdWords. Collaborate in structuring Google Analytics.
- Create campaign reports and share with all relevant stakeholders.
Collaboration with local markets
- Define annual media playbooks to help regions and local partners to allocate their media budgets.
- Execute and optimize local digital media campaigns and share reports with the relevant local partners.
- Create media guidelines for relevant touchpoints to support local partners. Key contact in the organization for all questions regarding paid media
Skills and requirements
- University degree (Bachelor/Master) in marketing or a closely related field
- 3+ years professional experience in a similar role withing a creative agency or corporate. Must have worked with or for a media agency.
- At least 5+ year of professional experience in marketing.
- Detailed understanding of all media touchpoints (e.g. Print, OOH, Paid Social, Display, etc). Hands on experience with digital media is a must, must have managed social media campaigns in Facebook Business Manager.
- Experience with Salesforce is a significant plus.
- Strong sense for brand positioning. Experience working for B2C brands in the premium/luxury sector.
- Proficient in working with tools such as Microsoft Office365 (Teams, Planner, Word, PowerPoint, Excel, SharePoint/OneDrive), Slack, Zoom, Mac Keynote and Adobe Creative Cloud. Facebook Business Manager, Google Analytics, Google AdWords and Google Tag Manager.
- Bonus: Experience in defining the local media strategy for China and other APAC countries and managing media campaigns accordingly
- Positive mindset and high level of energy
- Service-oriented and autonomous to drive for results while remaining detail-oriented
- Strong objective and key results setting skills (OKR)
- Strong communication and follow-up attitude
- High standard of cultures and values
- Utmost customer-focus - both towards internal customers and external customers (“engage-to-convert”)
- Adaptable to rapid change and priorities
- Ability to keep up with fast-paced cadence
- Highly organized, strong in time-management
- Curiosity for learning
- True team-player
- Excellent at managing projects, setting realistic timelines and multi- task
- Analytical mindset
About Hästens Beds
Sleep may be today’s ultimate modern luxury. But it’s more than that; it’s a biological necessity and the foundation of our entire wellbeing. We want people to sleep well so that they can create the future they dream of upon waking. That’s why our master craftsmen consider and handcraft every detail of our bespoke designs using only the finest natural materials.
We are proud to be a world-class international brand, operating in more than 40 countries with over 300 partners in Europe, Asia, America and Africa - and still growing.
Application process
If you want to join our exciting journey and a fantastic team, please upload your CV with a short cover letter and a two minute video presentation (all in English) as soon as possible. Due to GDPR, we only accept applications through our career page. Do not wait too long with your application as interviews are held continuously.
Compensation & Benefits
We offer a comprehensive and competitive salary and benefits program.
Commitment Hästens Beds is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records, consistent with legal requirements.
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